In order to ensure quality formation of the contingent of undergraduate and graduate students, to increase the effectiveness of career guidance work, the Department of Marketing and Guidance was created. The department provides organizational, methodical, advertising and information support for the formation of the student contingent and preparation of applicants for admission to the university.
The main goal of the Department is the organization and coordination of career guidance work carried out by the University;
1. Conduct promotional activities for graduating students.
2. Prepare advertising materials (brochures, booklets, brand presentations, videos, roll-ups, banners).
3. Develop branded products (caps, notebooks, pens, paper bags, t-shirts, sweatshirts, jackets, etc.).
4. Conduct surveys for graduating students, provide career guidance, and share information on social media.
5. Participate in national and international education fairs.
6. Organize and hold the national Yasawi Olympiad.
7. Select and train consultants, and decorate the admissions office with informational materials.
8.Analyze internet marketing (manage Instagram, analyze audience, launch targeted ads, and monitor feedback).