Training of highly qualified, competitive specialists in the field of journalism to work in modern media, taking into account the requirements of the media analysis approach.
The concept of the educational program is based on the principle of training highly qualified competitive specialists. The educational program regulates the goals, results, content, conditions and technologies of the educational process, assessment of the quality of postgraduate training in this area, and implements materials that ensure the quality of students \' education, and appropriate educational technologies. The educational program is characterized by a variety of trajectory choices aimed at solving scientific and practical problems of disciplines for the formation of various professional competencies. The subjects of the educational program include the main professional competencies necessary for the labor market.