QUALITY IS AT THE HEART OF OUR UNIVERSITY’S STRATEGIC DEVELOPMENT
World Quality Day is celebrated annually on the second Thursday of November, and in 2025 it falls on November 13. This day was established to emphasize the importance of a quality culture in the development of organizations and societies: quality is viewed not as a technical procedure or a stage of control, but as the foundation of sustainability, trust, transparency, and professional responsibility.
For the Khoja Akhmet Yassawi International Kazakh-Turkish University, this day holds special meaning, as the university’s quality management system has been continuously developed and maintained throughout its history. Since 2006, the university has been consistently certified according to the international ISO standard. The certification is conducted by the Turkish Standards Institution (TSE) - the national standardization body of Turkey, a member of the international network IQNet, and accredited by the Turkish Accreditation Agency (TÜRKAK). In May 2025, our university successfully passed the next ISO 9001:2015 recertification, officially confirming the maturity and stability of its quality management system.
Today for AYU quality means manageability, transparency, and the ability to consistently achieve results, not one-time campaigns or temporary initiatives. It reflects the maturity of managerial decisions and the stability of processes that allow the university to maintain strategic coherence and move forward with confidence.
The university builds an integrated management model in which strategic goals do not remain mere declarations but are translated into concrete plans, indicators, and implementation mechanisms. The 2024–2029 Development Program has become the foundation for aligning objectives at all levels — from the Senate to the departments. Strategic sessions have enabled faculties to develop their own strategies consistent with the overall development trajectory.
The format of the weekly management mini-sessions “Yasawi Tuesday” has established a continuous cycle of analysis, discussion, and adjustment of managerial decisions. As a result, the management culture has become more predictable, coordinated, and action-oriented.
The university’s personnel policy is based on the principles of transparency and professional growth. The internal faculty rating system highlights strong professional practices and helps form a team of academic leaders.
Launching the Center for Academic and Research Excellence has linked education, science, and infrastructure into a single, evolving framework.
The university continues to serve as a regional center of competence. In 2024–2025, more than 15 professional development programs for physicians were conducted, covering over 650 healthcare specialists. The “Yasawi Startup” ecosystem supported 40 projects, strengthening the university’s connection with the economic, scientific, and social infrastructure of the region.
Quality at our University is not a separate project or a set of formal requirements. It is a management culture based on responsibility, process discipline, staff development, and a clear link between goals and outcomes. This model ensures the university’s sustainability, growth, and confident presence in the international academic arena.
This day reminds us that the culture of quality is not a document or a report, it is a way of thinking and working. We thank all university staff for their consistency, self-discipline, and respect for their profession. Thanks to these values, the university continues to develop confidently and strengthen its position in the international academic community.